WE ARE
MOST VALUABLE PLAYER

We share the passion for sports and athletes with our customers, partners and suppliers. In daily business, we are strong salesmen and creative marketers who successfully promote authentic brands and innovative products. When it comes to distribution, there's no beating the House of Brands.

E-MOBILITY

Looking ahead, we are committed to e-mobility and believe that innovative smart mobility solutions will shape our urban living and transportation. We know pioneering is always an investment. However, the ROI on LEVs is not about the profit, it’s about creating the future for ourselves. 

E-Mobility

SEGWAY-NINEBOT

Segway-Ninebot offers affordable and intelligent electric scooters as well as mopeds and is the leading provider of two-wheeled electric mobility as the environmentally friendly alternative to cars. To this end, Segway and Ninebot have made it their mission to seamlessly connect robotic solutions and smartphones, integrating technologies and future concepts. 

See the Products To the Brand
segway-ninebot
Segway Ninebot

WHERE WE CAME FROM

OUR MILESTONES

1980

GROFA founded

 

 

 

1982

GROFA becomes Bike Distributor

 

 

 

1993

Bad Camberg Relocation

 

 

 

2002

Snow Portfolio Launch

 

 

 

2009

Electronics Launch with GoPro

 

 

 

2014

Peter Möhrle Holding becomes Shareholder

 

 

 

2015

Austria Market Launch

 

 

 

2016

BeNeLux Market Launch | Action Sports acquired

 

 

 

2017

E-Mobility Launch | ASE founded (100% subsidiary)

 

 

 

2020

Integration into new Bike Holding Common Umbrella with Bike Components

 

 

 

OUR MISSION

We’re the most valuable distribution partner for e-mobility brands in all phases of their life cycle. By reliably establishing doors in retail markets, we continuously increase a brands’ sales and revenue through customized services and support. 

 

We develop winning go-to-market strategies by passionately embodying each brands’ mantra into our proven retail partnerships, numerous retail doors and online channels. 

 

Our House of Brands business model purpose is to deliver a one-stop go-to distribution partner. We achieve this by consistently promoting a full e-mobility brand portfolio. We are the most relevant and crucial player for all retailers in our markets. 

our-mission

WITH OUR PASSION FOR GREAT BRANDS AND INNOVATIVE PRODUCTS, WE WILL HELP SHAPE AND CHANGE URBAN MOBILITY IN THE FUTURE.

MANAGEMENT TEAM

Thorsten Kochanek

Thorsten Kochanek

CEO

Martin

Martin "Mäx" Meyer von Tschirschky

Head of Brand & Supply

Michael Eriksen

Michael Eriksen

Head of Finance

Ina Caspari

Ina Caspari

Head of Human Resources

Thomas Laschet

Thomas Laschet

Head of Marketing

Daniel Stiehl

Daniel Stiehl

Head of IT & Operations

HOUSE OF BRANDS STANDORTE

BAD CAMBERG

ASE & GROFA HEADQUARTERS
Otto-Hahn-Straße 17
65520 Bad Camberg
Germany

Hotline ASE: +49 (0) 6434 - 2008 800 info@ase-mobility.com Hotline GROFA: +49 (0) 6434 2008 - 200 info@grofa.com
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VERVIERS

ACTION SPORTS HEADQURTERS
Avenue Peltzer 64/1
4800 Verviers
Belgium

Hotline Action Sports: +32 (0) 87 89 97 70 info@actionsports.be
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SALZBURG

GROFA OFFICE ÖSTERREICH
Brandboxx
2. Obergeschoss B28
Moosfeldstraße 1
5101 Bergheim / Salzburg
Austria

Hotline Österreich: +43 (0) 662 2348 - 001 info@grofa.com
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MÜNCHEN

SHOWROOM MÜNCHEN
MOC München
Atrium A Raum 129
Lilienthalallee 40
80939 München
Germany

Florian Brettl: +49 (0) 6434 2008-516 Florian Brettl
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SINDELFINGEN

SHOWROOM SINDELFINGEN
HdK − Häuser der Konfektion
Mahdentalstraße 108
Haus 1 Etage 4
71065 Sindelfingen
Germany

Thomas Sperle: +49 (0) 6434 2008-558 Thomas Sperle
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GET IN TOUCH

Our staff will be happy to advise you at any time, whether you would like to expand our portfolio with your brand, purchase ASE House of Brands products for your shop or become part of the team. Feel free to contact us.   

Contact
get-in-touch